The stamp was designed by Derry Noyes, an art director for USPS, using a detail from the official 2005 White House portrait by artist Chas Fagan. The portrait is part of the White House Collection and appears courtesy of the White House Historical Association. The oil-on-canvas portrait shows Mrs. Bush wearing a purple top, black jacket and one of her signature multi-strand pearl necklaces. “Barbara Bush” is written in white across the bottom of the stamp, with the word “Forever” positioned at the lower-left side and “USA” at the upper-right side.

The stamp is being issued in panes of 20. As a Forever stamp, it will always be equal in value to the current First-Class Mail 1-ounce price. News of the stamp is being shared with the hashtag #BarbaraBushStamp.